mattie@heirloompr.com
heirloom
public relations
MATTIE NICHOLSON
Founder and Principal Strategist
I'm Mattie, a PR strategist and media consultant based in Nashville, TN. Before Heirloom, I was in the war rooms, managing communications for major corporations, booking national media hits, and advising leaders at the highest levels of government and industry.
I've pitched, placed, trained, strategized, ghostwritten, and executed. And now I do it for the people who need it most. The ones building something real on Main Street without a six-figure agency budget to back them up.
The WorkHelping small businesses get press coverage and podcast placements without a big agency budget.
What that looks like is different for every client. Sometimes it's building out a media kit and finding the story worth telling. Sometimes it's writing and sending pitches on their behalf. Sometimes it's coaching them to do it themselves. It depends on where they are and what they need.
Services
Helping business owners and purpose-driven brands get media coverage without paying for ads.
Your story deserves to be heard. Let’s figure out how to tell it.
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Earned media strategy · Message development · Brand strategy · Social media strategy · Content planning · Platform audit and recommendations
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Media kit creation · Pitch writing · Media list building · Active media pitching · Podcast placement · Press release writing · Newsletter writing and strategy · Social media content creation · Caption and copy writing · Content calendar development
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Media training · Spokesperson preparation · 1:1 PR coaching · On-demand virtual trainings · Social media coaching · Personal brand coaching
Featured
When I'm not booking interviews or building media strategies, you'll find me hunting with my fiancé, paddleboarding with my Bernedoodle, or camping somewhere with absolutely no cell service.