DESIGN NOTE:

Use as much of this design as you need. It can be a one-page website + a contact because the homepage is designed to stand alone, or also use the optional services or about pages to expand the site! All you'll have to do is remove the links at the top of the page to those secondary pages.

MEET MATTIE

Communication Strategist, Public Relations Consultant, Media Trainer,
Dog Mom of 2, and Amateur Homesteader

THE MISSION

GOOD WORK DESERVES to be WELL UNDERSTOOD.

The best organizations don’t always need more to say. They need a clear point of view and the right strategy behind it. Heirloom PR brings senior-level communications thinking and execution to work that deserves to be understood.

Hi, I’m Mattie, and after a decade inside Capitol Hill, federal agencies, and the private sector, I help founders build credibility that compounds instead of fades.

The people and companies I used to work for had the best communication and media teams in the country. The people I met outside of that world had better stories and none of the support, mostly because they didn't even know they needed it.

Now I work as a fractional communications director for founders, so they become the person reporters call, with credibility that keeps working long after a post disappears.

WORK WITH ME →

I embed in businesses, audit what’s working and what isn’t, build the infrastructure for sustainable growth, and train teams to actually use it.

I'm also a Pilates instructor, a homeschooling mom of two, and a firm believer that a well-built system is the most underrated form of self-care.

If your business is currently running on vibes, caffeine, and a prayer, hit the link below. I can help!

GET IN TOUCH
The Story • The Story • The Story •

ABOUT

WAYS TO WORK TOGETHER 

NEED A BIG MOMENT, NOT AN ONGOING TEAM?

Launch Communications

YOUR OUTSOURCED COMMUNICATIONS TEAM

Senior communications strategy, PR, and execution without building an in-house department.

CORE BELIEFS

01

CAPPUCCINOS are a BUSINESS EXPENSE

02

THE SMARTEST PEOPLE build their PERSONAL BRANDS

03

AUTOMATION belongs in RESEARCH, NOT RELATIONSHIPS

04

YOGA is CHEAPER than THERAPY

05

HOMESTEADING is a MODERN ART FORM

06

1 PLACEMENT outlasts 100 SOCIAL POSTS

 SIGNATURE OFFER

fractional

COMMUNICATIONS
DIRECTOR

Your entire communications department without building one. My team, my systems, tailored to you. Media training, executive and speaker visibility, booking, press inquiry management, crisis readiness, and the judgment calls in between.

Learn More
Request Info

DETAILS

Briefly describe your signature offer. In Kara's case, that might look like her Systems Architect course or COO offering. Talk a little bit about what makes it great, why people love it, and what it includes.

+ Includes this important thing
+ And also this that people want
+ Don't forget this include
+ Potentially one more thing here

WORD ON THE STREET

HER RESPONSIVENESS, COLLABORATIVE APPROACH, and her GENUINE INVESTMENT IN OUR SUCCESS MADE HER FEEL like a part of the team.

She took the time to understand Ocean Labs and built a PR strategy that felt thoughtful, tailored, and positioned us for long-term success.

—  ANELLE MOUTON, OCEAN LABS

MATTIE is a PR POWERHOUSE. 

Not only does she get to know your unique story, but she brings it to life through her experienced lens, creating assets that attract and engage the media. She was exactly what I needed to bring my story to life in a larger way.

— LESLIE BECKER, BROADWAY ACTRESS, BESTSELLING AUTHOR OF THE ORGANIZED ACTOR® AND HOST OF THE UNSTOPPABLY CREATIVE PODCAST

CLIENTS IN THE MEDIA

listen now  →

Listen now  →

FINAL CTA OR FREEBIE

BUILD SOMETHING

BEAUTIFUL

Explain this offer or final CTA. If it's booking, mention your available spots or information. If a free download, explain the benefits. 

SOCIALIZE
@itsmattiearmstrong

If you are here for honest takes on PR and personal branding, real strategies that get founders and creators noticed, and the occasional chicken update, you are in the right place.

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