brand strategy • earned media • media training • speaker booking

PR that puts PEOPLE

before the PITCH

You've built something worth talking about. Heirloom PR helps founders, creators, and entrepreneurs sharpen their brand positioning through hands-on brand strategy, earned media and media relations, media training, speaker booking, and Prello, our micro-education & DIY PR platform.

welcome,

I'm Mattie

A brand strategist and earned media expert, and the founder of Heirloom PR. I spent more than a decade earning press at the highest levels of government and private industry, and it taught me what actually moves the needle. Owning a great personal brand requires strategy, and it can be taught. Today I help founders and creators own the whole picture, from brand positioning and earned media to media training and getting on the right stages.

I've secured placements in the Wall Street Journal, CNN, Fox, the New York Times, and more, for government agencies, members of Congress, and some of the biggest names in finance, wellness and energy.

I'm here to help the entrepreneurs, founders, and creators who need media coverage the most by giving you the tools to learn to earn your own media presence.

VIEW OUR

brand & earned media SERVICES

Heirloom PR works with a small number of founders, creators, and entrepreneurs at a time. Here's how we work together.

Tailored Retainer

For the founder who is ready to build visibility over time.

This is the core of what Heirloom PR does. An ongoing engagement where we actively pitch you to podcasts, publications, and media opportunities, handle the outreach, prep you for every appearance, and keep the momentum building month after month. Most clients start here and stay here because consistent earned media is what builds a personal brand that lasts.

Launch Support

For the founder with a specific moment coming up.

A brick and mortar opening. A book or app launch. A speaking campaign. Some opportunities have a window and need a focused, short-term push to make the most of it. Launch Support is a defined engagement built around your moment, with a clear beginning, a clear goal, and a strategy designed to make sure the right people are paying attention when it matters most.

For the founder who wants to do it themselves, without doing it alone.

Prello is the platform I built for the ones who are ready to take their personal brand and media presence into their own hands. Inside you'll find the tools to build your media list, track your outreach, and manage your relationships with the press, plus a growing library of courses, resources, and a live community of founders and creators doing the same work alongside you. Everything you need to get quoted, covered, and known, at a price that doesn't require an agency budget.

Join Prello

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Pitch angles and story frameworks you can use immediately

Media trends worth knowing before everyone else does

Behind-the-scenes PR strategies from a decade in the industry